North Report

Understanding Back End Loyalty - Patrick Sojka

Episode Summary

This week, Patrick Sojka; the Founder and CEO of Frequent Flyer Bonuses Group/RewardsCanada phoned into our studio. He has greatly contributed to the online market in helping consumers find travel reward program bonuses. The resource platform is worldwide, and we spoke with him about all things modern loyalty.

Episode Notes

Patrick Sojka is the Founder and CEO of Frequent Flyer Bonuses Group/RewardsCanada. He increasingly contributes to the online market, helping consumers find travel reward program bonuses. The resource platform is worldwide, and we spoke with him about the backend processes of satisfying loyalty, the importance of geotagging, and updating technology in order to compete in the rewards market. 

Time Stamps:

00:29 - Introductions

00:45 - Rewards Canada.ca

01:37 - Career leading up to Frequent Flyers. 

03:09 - How well is loyalty keeping pace? 

03:29 - Behind the scenes

04:30 - Appealing to younger audiences. 

06:53 - Is there room for smaller players?

08:10 - Anyone we should keep an eye on?

10:50 - Backend development

12:52 - Can tech giants still fit?

14:19 - Geotagging 

15:17 - Calgary Loyalty

17:22 - No more plastic

19:37 - How are programs protecting consumers?

21:42 - Systems to protect data

22:37 - Favourite Book

24:13 - 3 takeaways

25:00 - Shoutouts

Social:
https://www.instagram.com/north_report/

https://www.linkedin.com/company/the-north-report

Links:

https://www.linkedin.com/in/patrick-sojka-4134aa14/

https://www.rewardscanada.ca/about.html

If you'd like to be a guest on a future episode or want to hear more about a topic, email us at hello@northreport.ca