This week North Report comes to you from the land down under! Our team was in Sydney Australia when we spoke with Philip Shelper about building the most competitive loyalty and rewards programs. He is the CEO at Loyalty & Reward Co and Author of 'Blockchain Loyalty'.
From Sydney Australia, North Report speaks with Philip Shelper; the CEO at Loyalty & Reward Co and Author of 'Blockchain Loyalty'. They speak about a variety of topics including the homogenization of loyalty designs, the importance of simplicity and studying consumer psychology to create the most effective loyalty and rewards program.
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00:30 - Introductions
01:29 - Competitor monitoring
03:09 - Blockchain Loyalty
04:12 - Here to stay?
05:31 - Sectors Consulted
06:05 - How do they differ?
07:30 - Differentiating your program
08:59 - Human Psychology
09:23 - What are people getting wrong?
11:03 - People arent spending enough
11:32 - Why loyalty programs?
13:29 - Card Linking
14:05 - How has the space changed?
16:08 - Hyper-Personalization
16:40 - What’s in your basket?
17:53 - What would you have told yourself?
19:55 - Current Projects
21:15 - 3 Takeaways
22:53 - Outro
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